The brand wall in the Blue Cross and Blue Shield of Kansas City health and wellness center features typographic stories and tips on how living healthy starts with small changes.
Blue KC opened up two Live Blue neighborhood wellness centers providing free fitness classes, health assessments and nutrition education, it's where KC can come to get well and stay well.
With the help of some poetry we crammed 16 Blue Rhino grill and propane tank products and a new positioning statement into a brand anthem that invokes the nostalgia of a paradise that's not so far away...
Signing up for insurance online can be a hairy experience. There's so much jargon, confusing interfaces, and no guidance in a complex healthcare market.
LiveFearlessKC.com was designed to help simplify and educate Kansas City on healthcare options available through Blue Cross and Blue Shield of Kansas City. By prioritizing different phases on education and outreach, we provided customized online experiences that included online chat, pop-up hover definitions on healthcare terms, Spanish translation, and even a financial assistance calculator.
Brochure for engineering firm, Burns & McDonnell showcasing capabilities and services in Aviation.
As one of three recipients of the MICA Graduate Book Design Fellowship, I was assigned to help complete this book over the summer of 2010 fine-tuning the layouts, typographic systems and preparing final edits for publication. I wrote and curated chapter content and how-to's on the design process, field research interviewing and brand books. Additionally, I designed the back cover and the icons for the end-page patterns. Front cover design by the talented Lauren P. Adams.
MICA Graphic Design MFA students and faculty have published a series of books about design in partnership with Princeton Architectural Press. The fourth title in the series, Graphic Design Thinking: Beyond Brainstorming, was released Spring 2011.
Our Pura Vida (pure life) Costa Rica destination wedding took inspiration from bright and warm colors and mexican papel picado banners. Our DIY projects included paint-chip color garlands and seating cards, silkscreen goody bags, letterpress coasters, posters, programs and menus.
All letterpress and screenprinting was done my Mark and I at the ever-amazing Baltimore Print Studios
2014 Campaign for North Kansas City Hospital featuring TV spots that highlight the moments of personal care in Oncology and Maternity.
A person’s keys can say a lot about them—where they shop, if they drive or bike, and how they organize their life. My thesis book documents my interests in cultural anthropology, interviewing and graphic design to construct multiple portraits of the key from different perspectives.
Part of a print ad campaign to get the public to see that Blue Cross and Blue Shield of Kansas City is committed to the health and wellness of its members and the Kansas City community at large.
This "Fearless Is" campaign was designed to resonate with the Hispanic and African-American communities featuring Kansas City locations recognizable to the community. Photography by Colby Lysne who literally, helped our team to make it rain.
8 schools , 23 teams , 93 competitors , 24 hours
MICA sent 3 teams up to the Vizmarathon. From noon Saturday to noon Sunday we were tasked to "Visualize the impact of humanity's footprint on the sustainability of Spaceship Earth". This poster was created in collaboration with my superb MICA team,Mel Barat, Bryan Connor, and Isabel Uria.
We took home honorable mention while another MICA team took home the winning prize! See more at www.visualizing.org/marathon2010
"YOU, ME, WE"
"YOU, ME, YES"
To emphasize the double read, this two-color poster screenprint applies triangles on top of squares to achieve optical layering and visual vibration in the type.
The letterforms are a result of material explorations with toothpaste and combining vector illustrations with a studiomate's during a graduate workshop. As repayment for the exchange, I created a custom pennant Thank Hoo, including one of her favorite animals—the wise owl. See some of the material and illustrative explorations below.
A six color effect achieved from a three color screenprint on gray paper. Triangle shapes were aligned and overlapped to maximize the use of pink, mustard and sky blue inks.